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Home > Areas of Study > DOCTORATE DEGREE PROGRAMS (DBA, DSc, PHD) > DS - Doctor of Science

Doctor of Marketing (PhD)


School of Social and Human Studies 

The Doctor of Marketing (PhD) objective is to help students prepare for a career in marketing by providing the right tools and knowledge. Also by having a PhD the students can choose to do academic research or teach in their chosen field. The Marketing program is designed to advance the professional development of experienced Marketing graduates and professionals in the Marketing arena by extending their knowledge and equipping them with broad research and process Marketing skills, enabling them to make a key leadership contribution to their chosen fields. 

(CSUNY)’s Doctorate degree in Education goes one step further by allowing students to study and research multiple key areas of computer science to develop a unique foundation of practical knowledge and computer science theory. 

Your (CSUNY) Distance Learning Doctorate program in Education will be a custom-made program, designed just for you by you and your advisor. This flexibility to meet your needs is seldom found in other distance learning programs. Our program does not require every student to study the same subjects and use the same books and other learning materials as every other student. Instead our online Doctoral programs are designed just for you. They are individually designed to meet your needs and help you to reach your professional and personal goals. 

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as (CSUNY) programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at (CSUNY)? (Course and Curriculum

Core Courses and Topics in Marketing: 

Brand Equity and Customer Equity 
Relationship Building in Virtual Communities 
Consumer Relationship Management 
Web Expertise 
Information Processing in Online Environments 
Impact of Life Events on Consumer Behavior 
Service Guarantees 
Sales Management 
Marketing Management 
Advanced Topics in Retailing 
Services Marketing 
Organizational Downsizing and Outsourcing 
Retail Site Selection 
Relationship Quality 
Entrepreneurial Marketing and Sales 
Marketing Tools Foundations and Applications 
Customer Decision Making 
Direct Marketing 
Marketing on the Internet 
Strategic Marketing 
International Marketing 
Brand Marketing Strategy 
Promotion Management and Strategy 
Global Marketing Issues and Strategies 
Services and Professional Services Marketing 
Marketing Strategy 
Marketing Theory and Marketing Models 
Marketing Construct Analysis 
Advanced Marketing Research Techniques 
Multichannel Marketing Strategy 
International Brand Equity 
International Distribution Management 
Pioneering Advantage 
Corporate Social Responsibility 
Customer Satisfaction and Firm Performance 
Service Failure and Recovery

Orientation Courses: 

Communication & Investigation (Comprehensive Resume) 
Organization Theory (Portfolio) 
Experiential Learning (Autobiography) 
Academic Evaluation (Questionnaire) 
Fundament of Knowledge (Integration Chart) 
Fundamental Principles I (Philosophy of Education) 
Professional Evaluation (Self Evaluation Matrix) 
Development of Graduate Study (Guarantee of an Academic Degree)

Research Project in Marketing: 

Doctoral Dissertation Project 
MBM900 Doctoral Proposal 
MBM902 Doctoral Dissertation (15,000 words) 
Publication: Each Doctor of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

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We understand how busy adults do not have time to go back to school. Now, it's possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.